Following three innovation prizes in succession, Maschinenfabrik Reinhausen (MR) has now also been recognized for its new brand communication strategy. MR won the hotly contested prizes in two categories in the renowned creative BoB Best of Business-to-Business Communication Award (communication for industrial products).
A gold BoB was awarded for the new, cross-media brand campaign with its uniform communication strategy across several channels. The MR strategy was developed in collaboration with Munich-based agency Publicis and beat the national image campaign organized by General Electric, which came second. MR's fully revamped recruitment concept won a bronze BoB.
The jury of business representatives and advertising experts sifted through 189 applications in ten categories. The BoB is the only award for brand communication for industrial products in the German-speaking world (Germany, Austria, Switzerland), covering the entire range of communication channels. The annual award recognizes outstanding achievements in creative and successful BtoB
